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Champions of Change: Empowering Bamboo for a better Future 

Dedicated volunteers steer the World Bamboo Organization. The Ambassadors work independently but are connected as a team, and we collaborate to expand the potential of our actions and our mission.

Rebecca Reubens

India

Product Design

Dr. Rebecca Reubens is an alumna of NIFT Delhi and NID Ahmedabad in India. She completed her PhD on the links between sustainability, craft and design at Delft University of Technology in the Netherlands. She began her journey in bamboo at the International Network of Bamboo and Rattan (INBAR), where she worked across Asia, Africa and Europe. She continues to remain engaged with bamboo through her practice at Rhizome, the sustainability design studio she founded in 2009, in Ahmedabad. Rhizome works in the space of sustainable luxury through its eponymous label and its sustainable jewelry label called Baka. Rebecca continues to consult independently to the international development sector, and has served on several Indian government panels aligned with different aspects of development and bamboo.
Rebecca remains linked to academia through her teaching and writing. She is the author of several publications, including Bamboo: From Green Design to Sustainable Design for the Prins Claus Fonds. She is currently working on an edited volume on craft in India for Routledge.